There is no need to explain to an experienced affiliate that content is king when it comes to SEO.
Nothing is more crucial than content in this competitive iGaming industry.
In the past, one used to be able to get away with hiring freelance content writers to create reviews and ‘how to’ guides on casinos, sportsbook, games etc.
Nowadays, google analytics have gotten much smarter and are able to understand the meaning behind the the content. For this reason, a large amount of information on most casino affiliate sites is similar and therefore not exactly pushing the boundaries on what google is looking for in regards for more in depth content.